Striving for a better brand, every day
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Striving for a better brand, every day

Striving for a better brand, every day  

Just as you stop and take stock of your life every now and then, so do we. In our case, we take a close look at who we are - what Live Clean is - as a brand. We ask ourselves questions like, “Are we living up to the standards we set for ourselves? Are we keeping the promises we’ve made to you, our valued customers? Are there things we should be doing differently?”  Thankfully, your feedback has helped keep us on track. You’ve shared your appreciation of what we do, what we can do better and your suggestions on new products you’d like us to develop.  You’ve influenced the more than 100 Live Clean products we’ve developed carefully and lovingly over the last 10 years.  

What are we most proud of?

That each and every Live Clean product does its job so beautifully without any of the common ingredients that harm the earth or deplete our natural resources brings us great satisfaction.   As we like to put it: Live Clean was created with you and the environment in mind. 
All Live Clean products – shampoos, conditioners and hair treatments, baby, liquid hand soaps, body washes and lotions, sun care, facial skincare and spa – deliver exceptional results using plant and natural sourced ingredients that are renewable and sustainable. You won’t find any of the still commonly used, harmful, chemical ingredients – like Sodium Lauryl Sulfate (SLS), Diethanolamine (DEA) and Silicones. Live Clean products are free of harsh chemicals that can be harmful to you and the earth. 

It doesn’t stop there: Live Clean products are either vegan or vegetarian and plant and natural based, with no animal products used in the formulations.  Live Clean is also cruelty-free; none of the products or their ingredients have been tested on animals. And great news! Live Clean has been Leaping Bunny Certified! Our packaging, of course, is eco-friendly.

The Pillars of Live Clean

•    97% plant and natural based ingredients
•    Certified Organic Botanicals
•    SLS free
•    Silicone free
•    Petrolatum free
•    Paraben free
•    Phthalate free
•    DEA free
•    Phosphate free
•    Dye free
•    Biodegradable ingredients


Protecting the environment is at the heart of Live Clean, but it’s not the whole story. From day #1 we challenged ourselves to create fantastic products without all those ingredients that harm the earth. Yet those very same ingredients were the things that made products a pleasure to use, like sudsing and rich lather, for example. At every step, with each new product, we developed ways to give you formulations that perform beautifully and are a pleasure to use, without doing harm. Today we’re an innovative, ever-growing family of products for you – and your family.


Striving for a better brand, every day