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Live Clean History

Founded in 2006, Live Clean quickly attracted the attention of people coast-to-coast who were turning their attention to the environment and wanting to become more ecologically responsible in their daily lives.

Our goal was simple, though challenging: To create a collection of beauty and personal care products that was eco-friendly natural and plant derived without sacrificing product performance, and do it at an affordable price.

 

That was the challenge we set for ourselves and we were passionate about it as we developed formulas that would deliver the kind of results and pleasurable product experience – foaming, cleansing, textures and performance – that had, until then, been the result of ingredients that we had come to learn are harmful to the earth and most likely, ourselves.

We introduced our first six eco-friendly, plant and natural derived products, three shampoos and three conditioners, in 2007 and retailers, the media and, most importantly, consumers responded enthusiastically.

Today, Live Clean offers personal care products in virtually every category: facial skincare, body washes and liquid hand soaps, shampoos, conditioner and hair treatments, spa, kids and baby. We’ve risen to the challenge each new product presents with increasingly efficacious formulations and without ever sacrificing our commitment to the world we live in. We continue today, always looking for safer ingredients, and better performance and product innovation, so that we can bring you products that work, products you can afford, products that are good to the earth.

Read more about our standards and ingredients in our All the Good Without the Bad and FAQ sections.